Slow Fashion • Handmade Boots from Europe

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Premium • Eco-friendly • Backpacks

NOEL – Urban Backpacks Inspired by Hiking Heritage

NOEL is an Estonian bag brand born from the expertise of Matrix Pro, a professional hiking backpack manufacturer trusted by mountaineers and outdoor professionals. Drawing from this heritage, NOEL creates urban-ready backpacks that combine outdoor durability with minimalist city style.

Handmade in Tartu, Estonia, NOEL backpacks are built from durable, waterproof Cordura®. With smart compartments, padded laptop sleeves, and functional design, these bags adapt seamlessly from commutes and office days to weekend adventures.

Why Choose NOEL

  • Inspired by hiking heritage – designed by the team behind Matrix Pro
  • Durable Cordura® material, waterproof and long-lasting
  • Smart interiors – laptop sleeves and organized compartments
  • Minimalist design with unisex appeal
  • Handmade in Estonia with slow fashion values

→ Shop the NOEL Collection

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